The Serpenti Tubogas is an iconic model, yet the range lacks innovation in movement and chronograph functions, despite these complications existing elsewhere within the brand. The challenge was to modernize this emblematic piece while preserving Bvlgari’s heritage and aesthetic identity.
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Motion design
Post production
I introduced a hidden reversible dial integrating a chronograph function, subtly enhancing both form and functionality. The lily becomes the symbolic element of the concept, evoking the passage of time. The design remains faithful to the original lines, and the project was fully developed in 3D, including packaging aligned with the Serpenti universe.
STRATEGY
2025 & 2026
SERPENTI REVERSO
BVLGARI - Fictional project