The Cartier Tank watch is an iconic model, renowned for its elegance and heritage. However, it remains relatively unexplored in a more radical approach to thinness and innovation. How can this classic be reinvented by proposing a more extreme version, while preserving Cartier’s strong identity and developing a true visual and narrative universe?
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Post production
Edition
Tank Zero is a minimalist and ultra-thin reinterpretation of the Tank, designed as an almost invisible object. The project is built around a strong storytelling centered on the panther, expressed through posters, as well as an immersive scenography for Watch & Wonders. A presentation booklet completes the project, creating a cohesive experience between product, image, and space.
STRATEGY
2026
TANK ZERO
CARTIER - Fictional project