The Track Trail line features strong, recognizable silhouettes but lacks deeper innovation in materials and storytelling. The challenge was to reinterpret the model through a more experimental material approach while building a coherent narrative aligned with Balenciaga’s avant-garde positioning.
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Post production
Motion Design
I designed a volcanic-inspired urban hiking sneaker conceived for extreme environments, using chrome and reflective finishes to create a bold, futuristic identity. Velcro straps replace traditional laces to enhance functionality and modernity. The chromed packaging extends the narrative, creating a cohesive and immersive product experience.
STRATEGY
2025 & 2026
TRACK TRAIL
CARBON
BALENCIAGA - Fictional project