Techniques
CGI Visual effect Post production
Advertising
The Track Trail line features strong, recognizable silhouettes but lacks deeper innovation in materials and storytelling. The challenge was to reinterpret the model through a more experimental material approach while building a coherent narrative aligned with Balenciaga’s avant-garde positioning.
STRATEGY
I designed a volcanic-inspired urban hiking sneaker conceived for extreme environments, using chrome and reflective finishes to create a bold, futuristic identity. Velcro straps replace traditional laces to enhance functionality and modernity. The chromed packaging extends the narrative, creating a cohesive and immersive product experience.
Track trail carbon - Fictional project
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PARIS, FRANCE
