As part of a project developed around Moët Hennessy, from the LVMH group, I created an advertising campaign for Belvedere centered around the Martini universe. While the brand is already known for its cold, elegant, and sophisticated luxury image, it is still mainly perceived as a classic premium vodka. The project aimed to reinterpret Belvedere through a more contemporary and nightlife-oriented approach by designing a vodka specifically imagined for cocktails and dilutions, with stronger and more expressive flavors.

I created Belvedere Martini, a collection exploring different facets of the night through the Classic Martini, Lychee Martini, and Espresso Martini. The campaign, titled The Night Has Three Faces, develops three distinct visual atmospheres ranging from prestige to after-party culture, while maintaining Belvedere’s premium identity. To reinforce the project’s fashion and cultural dimension, I associated personalities such as A$AP Rocky and Bella Hadid, each embodying a different interpretation of this contemporary nightlife experience.