Luxury fragrance often navigates between refinement and transgression, but rarely commits fully to darkness. The project explored how a floral identity could push toward a more radical and unsettling expression without losing its sense of luxury.

I created the Floral Ash collection, built around burned lilies and tobacco. The visual universe combines ashes, charred petals, and dense smoky atmospheres, a sensuality that smolders rather than seduces. The object itself remains architecturally sober, letting the staging carry the full weight of provocation.