For my first campaign at Carel Paris, I wanted to explore the idea of the Parisian dream, particularly for Carel’s largely international audience. The campaign draws on recognizable elements of Paris rooftops, Haussmannian architecture, autumn light, elegant silhouettes and Parisian interiors while avoiding overly cliché representations of the city. I worked across the entire creative process, from art direction and visual concept to image creation, styling and final execution, using both traditional creative direction and AI tools. For the production, I experimented with GPT-2.5, Midjourney and Seedance 2.5 to develop the campaign’s visuals and video.