The Serpenti Tubogas is an iconic model, yet the range lacked innovation in movement and chronograph functions, despite these complications existing elsewhere within the brand. My concept reinterprets the piece by introducing a hidden reversible dial integrating a chronograph function, subtly enhancing both form and functionality while preserving Bvlgari’s heritage and aesthetic identity. Inspired by the symbolism of the lily and the passage of time, the design remains faithful to the original Serpenti lines. The entire project was fully developed in 3D, including packaging designed in harmony with the Serpenti universe.