Inspired by Salvador Dalí’s The Persistence of Memory, this project reimagines the iconic melting clock as a contemporary luxury watch. The concept translates surrealist symbolism into modern watchmaking, where fluid lines, sculptural proportions, and refined materials challenge the conventional perception of time.

Developed through 3D concept design, photobashing, and photorealistic rendering, the series blends luxury product visualization with surreal imagery. Each composition combines digital craftsmanship and cinematic art direction to create an almost surreal visual language, balancing technical precision with dreamlike atmospheres.