The Cartier Tank is an iconic watch model, celebrated for its elegance and heritage. The project explored how this classic piece could be reinvented through a more radical vision of thinness and innovation while preserving Cartier’s strong identity and timeless aesthetic.

Tank Zero is a minimalist and ultra-thin reinterpretation of the Tank, designed as an almost invisible object. The concept is built around a visual storytelling inspired by the panther, expressed through posters and an immersive scenography created for Watch & Wonders. A presentation booklet completes the project, creating a cohesive universe between product, image, and space.