The Stronger With You line evolves in a warm, gourmand universe but competes with more premium fragrance brands positioned at a higher luxury level. The challenge was to elevate its perceived value while maintaining its accessible identity.
Directed by
Hugo Avondo
Techniques
CGI Visual effect
Post production
Packaging
I developed Stronger With You Dune, a warm amber reinterpretation enriched with desert flower to add rarity and depth. The bottle was redesigned with more refined detailing and luxurious finishes to reinforce its premium positioning while staying true to the brand’s DNA.
STRATEGY
2025 & 2026
YOU DUNE
ARMANI - Fictional project